The NFL has been under a microscope in the wake of recent domestic violence and child abuse cases, most notably those of Ray Rice and Adrian Peterson. Despite the image issues the league is facing, not one of the NFL’s corporate sponsors has terminated its deal.

With Super Bowl XLIX fast approaching, a recent survey released by the 4A’s shows more than half of those polled believe domestic violence/child abuse will impact the advertising shown during the game. 78 percent of those polled believe this is an opportunity for brands to promote positive social messages.

In an era where a 30-second spot during the Super Bowl will cost you $4 million, a quarter of those polled would like to see more public service announcements. Currently, the NFL donates $3 million a week in air time to run its own “No More” PSAs, featuring nearly two dozen current and former NFL players.

The NFL receives free advertising from its Super Bowl broadcast partner, but it remains unclear what message the league will send with those spots. It seems it would be in the best interest of the NFL and Commissioner Roger Goodell to address the continued off-field issues with strong anti-violence messages.

Even with most fans taking a hard look at the league, television audiences per game in 2014 are averaging 18 million versus the 16.8 million per game a season ago. Most notable regarding television audiences is the 51.3 million women, or 46 percent of the audience, who watched Super Bowl XLVIII between the Seattle Seahawks and the Denver Broncos.

While Super Bowls ads are usually reserved for the most creative or those that garner the most laughs, will this year be different? Will brands choose to address important social issues rather than sell a new car or another beer? We will find out on February 1st.