Project: ASK: Suicide Prevention Training (2019)

Brand: Mars Veterinary Health

Role: Design (Storyline)

Description: The time for change is now, and it starts with one simple word: ASK. The veterinary profession is a profession with significant mental health challenges. According to the Centers for Disease Control and Prevention (CDC), one in six veterinarians considers suicide, and male veterinarians are 2.1 times more likely to die as a result of suicide than the general population, while female veterinarians are 3.5 times more likely. Banfield Pet Hospital® developed a suicide-prevention training called “ASK – Assess, Support, Know,” the first of its kind designed specifically to help veterinary professionals recognize and address emotional distress and suicidal thoughts in others.

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