Idea generated for Future Lions 2014 with the brief: Connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible five years ago.
Problem:
After looking into a number of problems affecting the people of today both nationally and globally, we decided to focus on the overwhelming issue affecting millions here in the United States, obesity. With health decreasing and medical costs increasing, we knew there had to be a way to make a change.
Strategy:
Assuming that many people who are currently overweight wished they worked out more, we took a look into what may be keeping them from doing so. We keyed in on technology, and how easy it is to come home after a long day and find yourself in front of the TV for the rest of the evening instead of making an effort to hit the gym or go for a run.
We asked ourselves a few questions: How can we use technology to help fix the problem? How can we motivate people to workout? What incentives can we offer for those who choose to make an effort to make the change?
Solution:
We saw Nike+ Fuelband as the answer. A system designed to keep track of your daily activity to reach goals, we wanted to see how we would work with the Fuelband to offer incentives as a means of motivation.
Our idea, Nike LeisureLock, in teamwork with Nike+ Fuelband, has the ability to set a lock on any piece of “smart” technology you own (Apple TV as our example). Upon reaching a daily goal set by the user, the system or device is unlocked. But this only solved part of the problem.
We needed to figure out the incentive that was really going to make the user want to be a part of our idea. This is when we saw a place for using the Fuel Points earned through daily activity as a means of currency to purchase any number of items within each system or device. In turn, we would be combating the growing obesity issue while still allowing ourselves even more deserved time in front of the TV.
Team: Eric Bloombaum and Michael Collins.